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The next generation of hair color is here!
Chromatics
Written by Michelle Rybicki
You’ve heard of calcium to fortify your bones and exercise to fortify your muscles…but what are you doing to keep your hair strong and healthy? Introducing new Chromatics—this revolutionary professional hair color fortifies every strand giving you shinier, healthier-looking hair and amazing color after just one salon visit. Read on to learn why you should choose a Chromatics color service—then talk to your stylist about booking your appointment today
Meet YOUR PERFECT HAIR COLOR MATCH
No matter what color result you want, Chromatics has a shade that’s perfect for you. Check out these looks and then visit the Style Gallery for more hair color inspiration.
BLONDES
From Icy Platinum to Warm Honey-Blonde, a Chromatics hair color service offers a range of stunning high-shine blonde shades. And because hair is left 2X more fortified, your blonde will be stronger and healthier than ever
BRUNETTES
Chromatics offers rich, radiant brunettes with amazing shine and dimension. Whether you need to cover gray or just want to enrich your current color, Chromatics will give you the beautiful, polished brunette color you are looking for, with revolutionary results.
REDHEADS
As any redhead knows, finding a color that is vibrant and long-lasting enough can be a challenge. With Chromatics, you’ve finally met your perfect match. Redken’s advanced Rubilane Technology and R5 dyes give you amazing reds and coppers that stand the test of time, while fortifying
TOP 5 REASONS TO ASK YOUR STYLIST FOR A CHROMATICS SERVICE
1. 2X FORTIFIED HAIR*
Breakthrough formula features protein extracts that penetrate deep into every strand, leaving hair 2X fortified vs. uncolored hair.
2. ZERO AMMONIA, ZERO ODOR
Say goodbye to that typical salon hair color smell. The revolutionary Zero Ammonia formula means no odor, no discomfort—just amazing color.
3. 100% COVERAGE
Your stylist can cover gray flawlessly while leaving hair shiny, conditioned and fortified.
4. MULTI-DIMENSIONAL, 4D COLOR RESULTS
Hair is infused with long-lasting color that’s radiant and multi-dimensional—never dull or flat.
5. UNLIMITED COLOR POSSIBILITIES
Chromatics features an incredible range of shades including brilliant brunettes, vibrant reds and beautiful blondes, so your stylist can custom blend a Chromatics color that’s perfect for you.
HOW CHROMATICS FORTIFIES HAIR: THE TECHNOLOGY
The technology behind Chromatics is a result of breakthrough research from the Redken labs: ODS² (Oil Delivery System) + Protein Extract Technology gives Chromatics the unique ability to fortify hair and deliver color pigments at the same time.
The Truth About Hair Salon Product Diversion
Written by Michelle Rybicki
What is Product Diversion?
Diversion is when products designed and meant for exclusive distribution at a specific salon end up on shelves of an unintended store. In other words, diversion occurs when professional salon products like Redken, Pureology and Paul Mitchell are sold at non-salon locations.
Consumers who buy professional hair care products at major retailers, grocery or drug stores may not be getting the bargains they think. These retailers are fueling a grey-market industry that deals in counterfeit, stolen and outdated merchandise.
Because professional hair care products are not regulated by the FDA, consumers may be getting ripped off. Not only are they paying more for the products, but they are also not guaranteed by hair care companies like Redken, Pureology and Paul Mitchell.
Summer Hair Care
Summer Hair Care Tips
Written by: Michelle Rybicki
During the summer months, chlorine and sun exposure can take a heavy toll on your hair.
5 Steps to Healthy Summer Hair
To replenish damaged, dried out hair, a good deep conditioning treatment during your next visit should do the trick. For long lasting shine, consider a keratin treatment that will help keep locks frizz free for several months.
Colored hair has a tendency to dull in the fall and winter months, and this is largely due to the diminishing sun hours and the lack of natural moisture in the air. Try not to shampoo as often. Over-washing will strip your hair’s natural oils giving you limp, dried-out hair. Aim to use only high quality hair care products which actually moisturize the hair.
Do not neglect the tips of the hair as they might tend to become dry, brittle and develop split ends. Trim your hair regularly in order to avoid this. You will love the impact that it will have on your hair. This will ensure that your hair remains strong and wonderful throughout the summer.
Click here for more information about Michelle Rybicki.
